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Chevy has announced another giveaway campaign for the all new 2012 Chevy Sonic.  This latest giveaway follows the "Let's Do This" challenge which runs through March 2012 where Chevy is giving away two Sonic's each month.  The new giveaway is called the Chevy Sonic Adventure.  The Sonic Adventure website has information about a scavenger hunt themed challenge utilized through social media.  Both of these advertising efforts are clever approaches that use social media and promote interactivity of participants.

References:
Chevy Sonic Adventure website. 2011. Retrieved October 20, 2011 from: http://www.chevysonicadventure.com/
Chevy Let's Do This website. 2011. Retrieved October 20, 2011 from: www.letsdothis.com

Chevrolet released the first of a series of interesting advertising campaigns for the 2012 Chevy Sonic today on YouTube.

Reference: http://www.youtube.com/watch?v=JpwiqBCSN10

This past weekend New York was host to the infamous Comic Con convention.  We here at the blog were fortunate enough to have a colleague on the inside who was able to visit the Chevy Sonic stage on our behalf and snap a couple photos.  Enjoy the images from the show!

Comic Con New York: http://www.newyorkcomiccon.com/

Keep your little web browsers glued to letsdothis.com  for details from Chevy on a all new game where some interesting prizes may be awarded.  Under the new "Let's Do This" advertising campaign, it appears Chevy is using some strategic methods to push the new 2012 Sonic.

Chevy is about to embark on a new advertising blitz according to a recent GM Media release.  One segment of this advertising campaign features the all new Chevy Sonic being dropped from an airplane.. parachute attached of course!

Reference:
GM Media. 2011. Chevy Sonic to Launch "Let's Do This" Digital Campaign.  Retrieved October 13, 2011 from: http://media.gm.com/content/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Oct/1013_sonic