It's that time of year again, the South by Southwest festival (SXSW) is back in full form from March 09-18. If you are in the area get down there and check it out! Along with the many impressive exhibits on display one will find Chevy rolling out the Sonic Boom concept. The display features an interactive music unit for users to test out the 4000 watts of KICKER speaker power. The Sonic Boom concept features a number of unique elements beyond the mad sound system such as custom racing seats, wheels, and anodized red paint job. Big thanks goes out to Jacob Abercrombie for awesome photography!
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