Chevy has announced another giveaway campaign for the all new 2012 Chevy Sonic. This latest giveaway follows the "Let's Do This" challenge which runs through March 2012 where Chevy is giving away two Sonic's each month. The new giveaway is called the Chevy Sonic Adventure. The Sonic Adventure website has information about a scavenger hunt themed challenge utilized through social media. Both of these advertising efforts are clever approaches that use social media and promote interactivity of participants.
References:
Chevy Sonic Adventure website. 2011. Retrieved October 20, 2011 from: http://www.chevysonicadventure.com/
Chevy Let's Do This website. 2011. Retrieved October 20, 2011 from: www.letsdothis.com
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